Amazon Customer Journey

A proof of concept showcased on Amazon's booth in the main automotive hall at CES 2020. Over the course of the show, the four stage purchase journey solution was demonstrated over 300 times.

Overview

In collaboration with Amazon Web Services (AWS), Amazon Vehicles, and Cadillac, ZeroLight created a concept to address a streamlined vehicle-shopping journey that is powered by a centralised, cloud-based platform. Designed around an omnichannel-first approach, where each touchpoint is part of a cohesive, consistent journey that is built around customers' needs, interactions, and devices. Read More

 
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My Role

The Lead Designer, responsible for the creation of user flows, wireframes and high-fidelity design on all touch points. This includes Prime Video advertising, email design, vehicle configurator pages, dealership app and a personalised customer takeaway (brochure).