Audi e-tron Instant Experience
A world-first Instant Experience car configurator using Facebook's new full-screen, mobile advertising platform, working with ZeroLight, We Are Social and PHD.
Overview
Using Audi’s brand guidelines, we crafted a fully customisable advertising experience using 196 individual canvases (195 possible configurations of the Audi e-tron) on Facebook. The design was later rolled out to other markets including Germany, Netherlands, Spain and Australia. In the UK alone, the experience reached 1.7 million views. Read More
My Role
During this project, myself and Barry McCalvey ran workshops with We Are Social (Audi’s partner Agency) where we realised their vision through the creation of sitemaps, wireframes, high-fidelity design and continuous user testing until release in 2019.