Audi e-tron Instant Experience

A world-first Instant Experience car configurator using Facebook's new full-screen, mobile advertising platform, working with ZeroLight, We Are Social and PHD.

Overview

Using Audi’s brand guidelines, we crafted a fully customisable advertising experience using 196 individual canvases (195 possible configurations of the Audi e-tron) on Facebook. The design was later rolled out to other markets including Germany, Netherlands, Spain and Australia. In the UK alone, the experience reached 1.7 million views. Read More

 
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My Role

During this project, myself and Barry McCalvey ran workshops with We Are Social (Audi’s partner Agency) where we realised their vision through the creation of sitemaps, wireframes, high-fidelity design and continuous user testing until release in 2019.