Lucid Motors

A California based automotive company specialising in high-performance luxury electric vehicles. An end-to-end customer buying journey of their Lucid Air model. A collaboration between Lucid Motors and ZeroLight. FWA Winner.

Overview

Lucid Motors partnered with ZeroLight to launch a pioneering, cloud-powered purchase journey for customers interested in exploring, customising, or buying the new Lucid Air pure-electric luxury vehicle. This experience reflects the needs of the evolving luxury buyer, who wants a deeper digital shopping experience that links the virtual and physical worlds.

 
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My Role

UI/ UX Designer - Working closely with Lucid Motors, I helped bring to life their three dimensional vision of an e-commerce platform for the Lucid Air. This includes their ‘Design Yours’ configurator, personalised brochure, Virtual Reality (VR) app, marketing materials and email design.