Overview

Role: Product Design Lead

Team: 1 Project Manager, 1 Product Owner, 1 Product Designer, 2 Engineers

Platform: Web, iOS and Android

To dive in deeper, we organised various Discovery Workshops to understand what the current problem is, what others are doing about it, what sets TailHail apart and who are their potential users. This exercise was beneficial as it got everything from the clients minds down on (digital) paper to make sure we understood their exact requirements for what was feasible for MVP, and also what would work for future phases.

Major Discoveries:

• Thoughts / suggestions were collated into musts, shoulds and coulds

• A clear understanding of what was possible for MVP within time and budget

• Who TailHail’s potential user base is and the pain points currently in the industry

• Who are TailHail’s main competition in the industry

From Discovery, the team understood what the MVP requirements are, and we were all aligned. From my side, it was a case of jumping into the creative side and iterating some ideas with the team, so we had something visual to look at, discuss, review and improve.

I started sketching out ideas for each screen needed, then once the team we’re happy with the low-fidelity, I progressed to more high-fidelity User Interface wireframes, continuing the iterative feedback loop.

As we moved forward, the more polished high-fidelity designs were then used to validate the best possible user experience, including every possible edge case the user could find themselves in. Again, continuing the iterative feedback loop.