Lucid Motors

As a UI/UX Designer, I worked closely with Lucid Motors to translate their premium brand vision into a cohesive digital product experience. I developed user flows that connected each stage of the journey, ensuring continuity from initial exploration through to deeper engagement and purchase consideration. Wireframes were used to establish structure and interaction patterns, followed by high-fidelity designs that brought the experience to life across multiple platforms. A key focus was designing the ‘Design Yours’ configurator, ensuring that complex customisation options were presented in a way that felt intuitive, responsive, and visually refined. This required balancing technical functionality with a luxury aesthetic, ensuring that every interaction reinforced the brand’s quality and attention to detail. In parallel, I designed supporting touchpoints including personalised digital brochures, email communications, and marketing materials, ensuring consistency across all user-facing outputs. The experience also extended into immersive environments through a in-store VR application, requiring careful consideration of spatial interaction and continuity with the core digital journey. Iteration focused on maintaining consistency across channels, refining interaction feedback, and ensuring that the overall system felt cohesive regardless of how users chose to engage.