Reflek.io is a second-generation digital twin platform for large-scale manufacturing, enabling teams to model, simulate, and actively control complex physical environments through an ontology-driven system powered by AI and machine learning.

client

Reflek.io

year

'25

timeframe

12 Months

UI

UX

AI

Reflek.io

Problem

First-generation digital twin platforms often rely on rigid data models, limited extensibility, and opaque AI systems, making them difficult to adapt and even harder to trust. In manufacturing environments where systems constantly evolve, users struggled to accurately represent real-world assets, understand relationships between them, and move beyond passive monitoring into meaningful control. The complexity of modelling these environments typically required heavy engineering involvement, creating bottlenecks and limiting adoption. There was a clear need for a more flexible, transparent system that could scale with operational complexity while remaining usable for non-specialist users.

Discovery

Reflek.io introduced an ontology-driven approach that allowed users to define their own domain models, create digital twin definitions, attach magnet definitions for data and behaviour, and instantiate real-world assets as dynamic twins. A key UX concept was Views - configurable, role-specific windows into the system that allowed users to explore, interpret, and act on complex data without breaking the integrity of the underlying model, think 'a customisable window into your data'. Rather than acting as static dashboards, Views ensured that all interactions fed back into the system, reinforcing a single, consistent source of truth while enabling flexibility across different user roles and workflows.

Mantine UI - Modified Design System Library

Reflek Twin Definition

Airwin - AI Chat Assistant

Views - Customisation Options

Figma - Organisation of Flows / Patterns

Actions - Creation & Search

Design & Iteration

The design process focused on translating a highly abstract system into an interface that felt structured, logical, and usable. I mapped end-to-end user flows covering ontology creation, twin definition, data integration, visualisation, and real-world control, using wireframes and flow diagrams to validate mental models before moving into high-fidelity design. The UI was built in Figma using a modified Mantine design system, which I treated as a core product deliverable rather than a supporting layer. Components were adapted, extended, and created to handle dense data relationships, complex configuration states, and AI-assisted workflows, ensuring consistency and scalability for a small, distributed engineering team. A key part of the experience was designing for real-world interaction and AI integration. Users could connect sensors, define behaviours, and trigger actions controlling physical systems such as robotic arms or environmental conditions. Alongside this, Airwin - the platform’s built-in AI and LLM capability, was designed into the product from the outset. In the MVP, Airwin provided a chat-based interface that helped users understand, model, and evolve the ontology through conversation, requiring careful attention to transparency, feedback, and user control to ensure trust in AI-assisted decisions.

The design process focused on translating a highly abstract system into an interface that felt structured, logical, and usable. I mapped end-to-end user flows covering ontology creation, twin definition, data integration, visualisation, and real-world control, using wireframes and flow diagrams to validate mental models before moving into high-fidelity design. The UI was built in Figma using a modified Mantine design system, which I treated as a core product deliverable rather than a supporting layer. Components were adapted, extended, and created to handle dense data relationships, complex configuration states, and AI-assisted workflows, ensuring consistency and scalability for a small, distributed engineering team. A key part of the experience was designing for real-world interaction and AI integration. Users could connect sensors, define behaviours, and trigger actions controlling physical systems such as robotic arms or environmental conditions. Alongside this, Airwin - the platform’s built-in AI and LLM capability, was designed into the product from the outset. In the MVP, Airwin provided a chat-based interface that helped users understand, model, and evolve the ontology through conversation, requiring careful attention to transparency, feedback, and user control to ensure trust in AI-assisted decisions.

Outcome

The result was a scalable, enterprise-ready UX and UI system for a second-generation digital twin platform capable of evolving alongside complex manufacturing environments. The work established a flexible ontology-driven interaction model, a robust and extensible design system, and clear patterns for combining AI-driven insight with real-world control. The platform was designed to support future growth - including new data sources, twin types, and AI capabilities - without requiring fundamental redesign, while providing a clear and consistent foundation for a small, remote engineering team to build upon. Note – Credit to Reflek.io, Renault and Accenture France for allowing this project to happen.

The result was a scalable, enterprise-ready UX and UI system for a second-generation digital twin platform capable of evolving alongside complex manufacturing environments. The work established a flexible ontology-driven interaction model, a robust and extensible design system, and clear patterns for combining AI-driven insight with real-world control. The platform was designed to support future growth - including new data sources, twin types, and AI capabilities - without requiring fundamental redesign, while providing a clear and consistent foundation for a small, remote engineering team to build upon. Note – Credit to Reflek.io, Renault and Accenture France for allowing this project to happen.